Steve Jobs new formula of Advertising
Steve Jobs, CEO of Apple, Inc. is a man always creating something new and unimaginable products. Imagine a situation, While you are starting your computer or notebook, an advertisement pops up and the screen freezes for some time. The ad could be an audio or a plain visual one.
Regardless, it may offer you some product or could even offer the operating system (which enables you to start or boot your computer) free or at a lower cost. Tying you down for a few more seconds, the ad automatically fades away and allows you to continue with the booting process.
If Apple Computer has its way, this is precisely what you may get in some years to come. Steve Jobs, the chief executive officer and co-founder of the company, has aptly titled the patent application as ‘Advertisement in an Operating System’. And he has listed himself as an ‘inventor’ of the application (US Patent Application 20090265214).
Jobs is credited with 133 patents — unusual for a CEO of a large company who may have other important issues to handle — of the 1,250-odd patents that Apple has been granted till date.